Tennis jewelry
Light that moves with you
Compare necklace and bracelet proportions, stone rhythm, and how each piece feels when worn.
Ask about this direction →Los Angeles Jewelry District
Find the right diamond.
With real guidance.
Tell SG what you are trying to find, create, or compare. You do not need every detail figured out before starting.
Prefer to talk now? Call (213) 986-6636.
✦ Round✦ Princess✦ Cushion✦ Emerald✦ Marquise✦ Asscher✦ Oval✦ Radiant✦ Pear✦ Heart✦ Trilliant✦ Round✦ Princess✦ Cushion✦ Emerald✦ Marquise✦ Asscher✦ Oval✦ Radiant✦ Pear✦ Heart✦ Trilliant
Begin with what you love
Every search starts differently.
Some people know the shape. Some know the setting. Others only know how they want the piece to feel. SG Diamonds helps turn that first instinct into a focused conversation.
01
Loose Diamonds
Explore classic and fancy shapes with a one-to-one conversation about the stone you have in mind.
Explore →02Engagement Rings
Start with a center-stone shape, setting direction, metal preference, and the way the ring should feel.
Explore →03Fine Jewelry
Diamond necklaces, bracelets, rings, and wearable pieces for milestones or everyday light.
Explore →04Custom Design
Bring a reference, an heirloom idea, or a fresh concept to an in-person design conversation.
Explore →Styles & ideas
Move through a few directions.
Real SG imagery shown for inspiration. The gallery advances automatically and pauses while you explore. Availability, specifications, price, and timing are confirmed directly.
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In the details
Shape changes the rhythm.
Round, oval, emerald, pear, marquise, radiant, and other shapes each bring a different proportion and personality. Compare them together before deciding what belongs in your piece.
Explore diamond shapesA more personal way to shop
See it. Ask about it. Try the direction on.
- 01
Start with inspiration
Share the shape, piece, reference, occasion, or feeling that brought you here.
- 02
Compare the details
Discuss proportions, setting direction, metal color, and the practical choices behind the look.
- 03
Choose with context
Availability, grading details, pricing, and timing are confirmed directly for the specific piece.
Everyday brilliance
The pair you never have to think about.
Explore 1 CTW diamond stud earrings from $499. Ask about current diamond, metal, and setting options; final specifications, availability, and pricing are confirmed directly.
Experience you can talk to
Three generations. More than 30 years in Los Angeles.
SG Diamonds is a third-generation diamond business serving clients from the heart of the Downtown Los Angeles Jewelry District. The work spans loose diamonds, engagement rings, fine jewelry, and made-to-order pieces—with direct guidance at every step.
Meet SG Diamonds →30+years serving Los Angeles
Care after the purchase
Repair, restore, and keep wearing what matters.
Professional repair and maintenance are available for rings, bracelets, necklaces, earrings, diamond pieces, and other fine jewelry—whether purchased from SG Diamonds or elsewhere.
Explore jewelry services
The SG lookbook
Original pieces. More ways to begin.
Start a conversation
What are you hoping to find?
Move through five focused steps, call, or visit SG Diamonds in the Los Angeles Jewelry District. Product availability, specifications, price, and timing are confirmed directly.
607 South Hill Street, Suite 714, Los Angeles, CA 90014